Obsession Guaranteed

While searching eBay for knitting needles, I came across an auction with this description of a pair of Addi Turbo circulars: "Owing to Harmony of Materials, addi-needles satisfy natural needs. Super-smooth sufaces give life to all wool ideas. The trade-name addi stands for premium needles made of steel. We know: the better the needle, the more the knitting fun. Obsession Guaranteed."